EURO 2020 AT THE "RUSSIA IS A SPORTS NATION" FORUM
FIELD: EXHIBITION / BRAND INTEGRATION
“Russia is a sports nation” is an international sports forum aimed at the strategic promotion of EURO 2020 in Russia, one of the host countries of the upcoming Championship. An interactive stand was organized as part of the project, one of the central objects of which was the Henri Delaunay Cup, with which anyone could take a picture. A photo exhibition on the victory of the USSR national football team in EURO 1960 was integrated on the platform of the stand, and a quiz was organized to know the cultural characteristics of the host countries of EURO 2020, for the correct answers to which questions guests of the forum received memorable souvenirs.
The stand was visited by 4,000 people, including the country's top officials – President of the Russian Federation Vladimir Putin, Deputy Prime Minister Olga Golodets, Minister of Sports Pavel Kolobkov, Governor of the Nizhny Novgorod Region Gleb Nikitin and others.