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2017 FIFA CONFEDERATIONS CUP PARK ROAD SHOW

FIELD: SPORTS MARKETING (SPECIAL PROJECT)

PROJECT DESRIPTION

An interactive park with unique football activations on the area of more than 1.000 m². Was realized in the format of a road show at four FIFA Confederations Cup 2017 host cities (Moscow, Sochi, Kazan, St. Petersburg)

RESULTS

More than 45,000 visitors, media coverage - more than 47.000.000 contacts. Ticket sales growth by 15%

VIDEO

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