"OPERA IN THE SUBWAY" FOR PRIVATE BANKING VTB CLIENTS
FIELD: CORPORATE EVENT
“Opera in the Subway” is a conceptual project developed taking into account the specifics of the premium audience. A unique venue for the implementation of the event, the Delovoy Tsentr metro station, opened up for the audience in a new light in contrast to the chosen format of the entertainment program - staging of full-fledged opera premieres "Oratorio Mass" and "Cantat of Love". Guests of the event plunged into a creative atmosphere, where they could not only enjoy the opera performance, but also chat in an informal setting during an exquisite buffet reception organized in the stationary Aquarelle train. All guests were presented with collection gifts: a welcome pack with exclusive material – the Troika branded transport card and an information booklet about opera performances.
An exclusive event at the base of the Delovoy Tsentr metro station was attended by 300 guests.