RUSSIA 2020. EURO AS A GIFT
FIELD: RP-CAMPAIGN / ROAD SHOW
A large-scale project for the Federal Agency for Tourism of the Russian Federation, the purpose of which was to promote the tourism potential of Russia in actively developing Asian markets. The road show was organized in 3 directions: India; China - Vietnam; Japan - South Korea. The Russian delegation consisted of 10 experts (for each direction) who presented their regions to a professional audience from the host countries, and workshop participants who participated in the event to establish a business partnership with foreign colleagues. The program consisted of 4 blocks: a presentation by Russian experts, a press briefing / press / approach, a workshop (business communication) and a cultural program (ballet dancers from the Russian Ballet performed in each country). Irina Slutskaya (Japan, Korea), Gennady Padalka (China, Vietnam), Edgard Zapashny and Vladimir Brilev (India) were invited as Honorary "tourist" Representatives.
The event resulted in more than 200 publications in federal and international media.