The annual conference of the dealers of the KIA brand was implemented as a part of the Moscow International Automobile Salon. At the conference the company’s interim results were announced as well as the plans of the brand for the upcoming period. The information on the new products of KIA was presented to the dealers. After the business part, the guests enjoyed the Gala-dinner accompanied with a vivid entertainment program. Kolizey Event Centre was in charge of the project implementation, including both the business part and the Gala. The general creative concept of the event “Transformation. The Big Jump” was developed and implemented by Kolizey.