KIA BOOTH OPERATION AT MIAS-2018
FIELD: EXHIBITION ACTIVITIES
The Moscow International Automobile Salon is organized by the Association of European Business one time per two years. MIAS is the most important event for the Russian automotive market. In 2018 over 500 thousand people visited MIAS. This year the KIA exposition was the largest in terms of space as well as in terms of the displayed cars. The company presented the biggest number of the new cars – four. The total number of exposed cars was 23. Kolizey Event Centre provided turn-key booth operation services. Well-coordinated and quality work of the booth personnel and of all involved technical services got high evaluation from the client and allowed to exceed the project’s KPIs.
The total surface of the KIA booth was 2 470 m2. Over 45 000 people visited the booth and took part in the activations. During 12 days, the booth was serviced by 77 people, including 49 models and 11 consultants.