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HOLLANDIA AT THE "WILD MINT" MUSIC FESTIVAL

FIELD: BRAND INTEGRATION

PROJECT DESСRIPTION

The concept “Open a window in Hollandia” was developed, which reflected the brand’s values and attracted festival participants to the venue. The activation of "Dutch Wedding" was implemented. It was an interactive platform with a lifting mechanism which has become one of the most popular and unexpected throughout the festival.

RESULTS

Thanks to the well-developed “gift for purchase” mechanics, more than 5000 prizes were awarded; More than 3000 festival guests took part in table kicker, beerpong competitions, made a memorable photo in the photo zones of Hollandia beer.

Hollandia at "Wild Mint"
Hollandia at "Wild Mint"
Hollandia at "Wild Mint"
Hollandia at "Wild Mint"
Hollandia at "Wild Mint"
Hollandia at "Wild Mint"