HOLLANDIA AT THE "WILD MINT" MUSIC FESTIVAL
FIELD: BRAND INTEGRATION
The concept “Open a window in Hollandia” was developed, which reflected the brand’s values and attracted festival participants to the venue. The activation of "Dutch Wedding" was implemented. It was an interactive platform with a lifting mechanism which has become one of the most popular and unexpected throughout the festival.
Thanks to the well-developed “gift for purchase” mechanics, more than 5000 prizes were awarded; More than 3000 festival guests took part in table kicker, beerpong competitions, made a memorable photo in the photo zones of Hollandia beer.