2018 FIFA WORLD CUP ROAD SHOW PARK
FIELD: SPORTS MARKETING (SPECIAL PROJECT)
А theme-based informational and entertainment venue for the entire family, with diverse activities and interactive sites, and booths of FIFA partners and sponsors.
The 2018 FIFA World Cup Park became the chief marketing tool to promote the tournament and expand the audience. The Park program included official appearances Ьу honored guests, prize and souvenir drawings, autograph sessions and workshops with the Legends.
The World Cup Football Park is the world's first football-themed space for the entire family.
The uniform of 2018 FIFA World Cup Volunteers was presented and the Match of Legends was held in the Park. The stars of world and Russian football participated in the program in each city.