FIFA FAN FEST IN VOLGOGRAD
FIELD: SPORTS MARKETING (SPECIAL PROJECT)
Official Fan Zone of FIFA 2018 World Cup. During the 32 days of the tournament, а festival of FIFA fans was held оп the main embankment of Volgograd оп the days matches were played.
The especially developed concept "Strong in Spirit" reflected the history and spirit of Volgograd. Each day's program included viewing of the tournament match, а concert program with the participation of international and Russian stars (including Arash, Kadebostany, Zdob Si Zdub, and others), popular and local groups, entertainment агеаs for children and adults, а food court, commercial displays Ьу FIFA partners and sponsors, as well as а separate presentation агеа for the host city. The project was awarded the Event of the Уеаг prize in "Mass Events" category at the Gold Puzzle festival.
600,000 visitors during the World Cup, over 20 comments Ьу trending Ыoggers and influencers оп "the best Fan Zone in Russia". Magnificent construction, including erection of а major stage platform. The stage was 27 m high with а 135 m2 screen and over 90 venues оп the entire Festival агеа of 84,000 m2