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FIFA FAN FEST IN SARANSK

FIELD: SPORTS MARKETING (SPECIAL PROJECT)

PROJECT DESRIPTION

Organization of the cultural and entertainment program of the FIFA Fan Fest, the official Fan Zone of 2018 FIFA World Cup in Saransk. 
The concert and entertainment program included gala ceremonies, performances Ьу famous musicians and popular groups, flash mobs, audience interactions, sets Ьу cover and tribute bands, as well as entertainment quests, games and animation programs within the Festival. 

RESULTS

400,000 people visited the Festival during its entire run, over 100 artists participated in the concert and entertainment program, including headliners and the leading federal TV channels. 

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