EURO 2020 AT THE 23rd SESSION OF THE UNWTO GENERAL ASSEMBLY
FIELD: EXHIBITION / BRAND INTEGRATION
As a part of the 23rd session of the General Assembly of the World Tourism Organization at the UN in EXPOFORUM, a presentation of the European Football Championship 2020 was organized in the format of the exhibition. One of the main elements of the exhibition was a booth where artifacts from the sports museum of the Russian Federation were presented, an interactive quiz on knowledge of the history of the European Championships was organized, activities with volunteers and the mascot Skillsi, translation of archived photo and video materials of all the finals of the European Championships were provided.
The number of visitors to the stand exceeded 1000 people.