1000 DAYS TO THE START OF THE
2018 FIFA WORLD CUP RUSSIA,
FIELD: SPORTS MARKETING
The unique concept of celebrating 1000 days until the kick off of the World Cup 2018 was proposed in the format of a football park with an interactive zone and a professional youth football tournament with participation of the national teams of Russia, Italy, Spain and Germany.
More than 30,000 visitors, a wide coverage in the federal media (more than 70,000,000 contacts).