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1000 DAYS TO THE START OF THE

2018 FIFA WORLD CUP RUSSIA,

RED SQUARE

FIELD: SPORTS MARKETING

PROJECT DESCRIPTION

The unique concept of celebrating 1000 days until the kick off of the World Cup 2018 was proposed in the format of a football park with an interactive zone and a professional youth football tournament with participation of the national teams of Russia, Italy, Spain and Germany.

RESULTS

More than 30,000 visitors, a wide coverage in the federal media (more than 70,000,000 contacts).

VIDEO

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